Case Study: Corporate Social, Events

“Michelle’s expertise in executing the social media strategy for CES 2023 was exceptional. She seamlessly managed everything from strategy development to creative direction, ensuring HERE’s presence at the event was highly visible and engaging.”
— Leen Balcaen, VP Product, HERE Technologies

For nine years, until August 2023, I worked in-house at HERE Technologies, a leading location technology company owned by BMW, Mercedes-Benz (Daimler), and Audi (HERE was formerly part of Nokia). As the Team Lead for Global Social Media, I spearheaded numerous high-impact projects, including the orchestration of social media efforts for large-scale events where HERE had a significant presence.

This case study highlights my execution of the social media strategy for CES 2023 in Las Vegas. I was responsible for end-to-end strategy development, agency direction, content scripting, creative direction, and ensuring alignment with overarching business goals. Our comprehensive approach helped elevate HERE's visibility at one of the most prominent tech events globally.

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Case Study: Small Business Social