ABOUT
Michelle Gibbs-Kurme has been working professionally in social media for 15+ years, both in-house and consulting at some of the world’s leading brands.
At Big On Social, Michelle offers extensive expertise across a wide range of social media services, delivering world-class strategies tailored to your needs. If you're seeking to elevate your business, amplify your event, or drive measurable results on social platforms and want to work with a senior social media professional to get the job done, hit the ‘contact’ button today.
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Leverage senior social media leadership without the full-time commitment. As a Fractional Director, I provide expert counsel, team leadership, and strategic direction, driving impactful social strategies tailored to your business goals.
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Tailored social media consulting services designed to address your specific needs. Whether you’re starting from scratch or refining an existing strategy, my expertise ensures your business makes the right moves on social.
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A well-crafted social media strategy is key to your success. I work closely with your team to build and implement a strategy that not only elevates your brand but also drives measurable outcomes that hit your broader business objectives.
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Empower your in-house team with the skills and tools they need to excel. I offer comprehensive training and workshop sessions that enhance efficiency, creativity, and confidence, ensuring your social team can deliver high-impact results.
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Data-driven insights are crucial for social media success. I provide in-depth analysis and reporting, using advanced metrics to prove ROI, track performance, uncover opportunities, and inform ongoing strategy improvements.
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Compelling content is the heart of every great social presence. From visuals to messaging, I work with your team to craft ownable, high-quality, engaging content that resonates with your audience and strengthens your brand.
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Maximise your brand's impact at key events with targeted social media coverage. I develop and execute end-to-end event strategies that drive engagement and visibility before, during, and after major events, ensuring your business gets the recognition it deserves.
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Set your brand apart with bold, innovative social media content. I offer creative direction that aligns with your brand identity while pushing the boundaries of what's possible, ensuring memorable campaigns and overall impact.
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Harness the power of authentic relationships. I help brands build and nurture influencer partnerships and communities that enhance credibility, grow engagement, and drive long-term brand loyalty.
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From day-to-day management to strategic oversight, I ensure your social media calendar and platforms are managed effectively to deliver consistent, high-quality content and engagement that aligns with your company goals.
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Elevate your personal brand with an intentional approach to social media. I work with individuals to create a compelling online presence that reflects their professional goals, values, and positions them exactly as they wish to be received online.
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Turn your employees or customers into brand advocates. I develop and implement advocacy programs that amplify your brand message, build trust, and generate organic engagement from within your community.